Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick

Twitter announced some big moves to boost its commerce ads and sell more of them. It’s acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad partner. Twitter will also now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying.

We’ll have more details soon.

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