Instagram today announced the launch of a new official community on its service dedicated to music and musicians themselves, which will live under the handle @music. This marks the first time the company has created a dedicated account devoted to a single subject, explains the Facebook-owned social network in a blog post out this morning.
The idea for the new community was sparked by activity on Instagram itself, as one-quarter of the most popular accounts on Instagram today are those coming from musicians. Now Instagram is working to further fuel the flames of its 300 million+ users’ interest in the subject.
Explains Instagram founder and CEO Kevin Systrom, “The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” he writes.
A number of popular artists today have Instagram accounts, including Beyonce, Taylor Swift, Rihanna, Katy Perry, Justin Bieber, Madonna, and more. But it has also become home to emerging artists, who are looking to grow their fan base.
The new @music community will cover a range of topics related to music, says Instagram, including all kinds of artists, both up-and-comers like Tricot and stars, instruments, lyrics, studio sessions, concerts, album illustrations, music fans, and more. There will be just six posts per week added to this account and they will be grouped into series designated by specific hashtags. For example: #LocallySourced will cover unsigned acts, #DoubleTrack will focus on artists’ interests outside of music, and #15SecondLessons will include videos on how to perform “everything from riffs to drumbeats,” says Instagram.
The “community” aspect to the service involves getting @music followers to participate not only in the comments of the posts itself, but also with a new, music-themed monthly hashtag project, the company notes.
The @music community is kicking off its launch today with first feature on Questlov. Unlike many Instagram posts, these community contributions aren’t just a simple photo or video and a quick comment, but rather include long-form content. In the case of Questlov, for example, there’s a multi-paragraph article that provides a deeper look into the artist’s musical origin story.
The decision to branch into verticals focused on users’ interests is an interesting move for the photo-and-video sharing network, which had not before launched its own online communities to engage the service’s users in a meaningful way. If @music is successful, it could mean that Instagram will use it as a model to expand into other areas that also make sense for its user base, with other dedicated accounts like those for art or fashion, for example.
Image credit: Instagrammer @jaredeberhardt
from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/DNc_CQ_J7bM/
via IFTTT
Сообщения
0 коммент.:
Отправить комментарий