10 Slides Debunking Google’s Antitrust Defense Of Its Shopping Comparison Service

Europe stepped up its long running antitrust investigation into Google’s price comparison service, Google Shopping, this April by launching a formal statement of objections. Google responded to the charges of anti-competitive behavior in the online price comparison sector with a public rebuttal — via a blog post — which contained several charts purporting to illustrate how there’s “thriving” competition in the European price comparison sector. The blog was entitled The Search For Harm.

U.K. search comparison service Foundem, one of the long time complainants in the EU’s antitrust investigation into Google Shopping, has now published its own rebuttal of Mountain View’s arguments. Click through the gallery for the highlights of its deconstruction of Google’s claims.

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