Snapchat Tries To Jumpstart Discover By Letting You Send Clips To Friends

Snapchat’s Discover feature feels like the awkward guy in a nice suit at a casual party. Discover’s professionally made content from CNN, Comedy Central, Food Network, and others is too polished to be naturally bolted onto the app.

But Snapchat’s not giving up on Discover despite reports that viewership is down 30% to 50% since its launch in January. Today it is rolling out an update that lets you send clips from Discover to friends. By tapping and holding on a Discover photo or video snap, users can add their own drawing and text embellishments and send the privately to friends.

Discover messaging could remind more users that the wall of pro content exists a few swipes over in the the app. It also shows Snapchat’s potential to move past the camera and use its annotation tools to markup other content.

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