Get ready for a new metric: Content years. Periscope CEO Kayvon Beykpour took the stage today at the Code conference in Southern California and announced that Periscope has broadcasted 380 years of content since it launched 8 weeks ago, at 10 years of content per day.
But the big question with livestreaming is how good, how “watch worthy” is that content? And how much of it is actually watched. “The beauty of Periscope is that we have the spectrum, celebrities, Oprah, journalists covering Nepal and Baltimore and somebody doing something random.”
Costolo likened Periscope’s effect on live events to that of fantasy sports to live sports. In his opinion it will ‘surround and amplify’ those events, rather than enable piracy or theft.
Twitter bought Periscope for less than $100m in January, but announced the deal and launched the app in March, after another livestreaming app Meerkat had just started gaining traction. Months later, after quite a bit of hype and subsequent launches on Android, Periscope is at number 103 in the iOS app store, and Meerkat isn’t even registering on the Top charts.
Does that mean that Periscope has won? Well, it still has to beat Yahoo Mail and it is nowhere near Vine in overall app store rankings. At last count Vine was at 40 million registered users. It doesn’t announce actives and neither has Periscope. Costolo and Beykpour said nothing about Periscope registered users while onstage.
Better cameras and bandwidth have led to easier consumption of web video, and better web video quality. Whether they’ve also led to more people wanting to watch web video remains to be seen. Literally.
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