If You Run A Facebook Page, Expect The Like Count To Drop Soon

Do you run a Facebook Page? Heads up: the number of people that Facebook says have Liked your page is probably going to drop a bit in the next few weeks, and it’s totally not your fault.

The short version: Facebook is changing the way they’re counting likes, subtracting any accounts that have been either manually deactivated or “memorialized” after its owner passed.

One thing that’s important to note: it seems that this only accounts for profiles that have been manually deactivated. Likes from profiles that could be considered “inactive” because the user just hasn’t logged in for a while will continue to count.

The shift won’t happen immediately; Facebook says it’ll roll out in “the coming weeks”.

So how many Likes might you lose? It’s tough to say — while Facebook says to expect a “slight dip”, it’s all relative to how many Likes you have to begin with. If your page only has a few dozen likes, you might not even lose one; if it has a few million, that “slight dip” will feel a bit bigger.

If you run your company’s Facebook page and your boss gauges your performance based on whether that “like” counter keeps climbing, it’s probably a good idea to let them know what’s coming.

from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/P5pMtJVW_F8/

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