For the first time, children under 13 are allowed to have an official presence on Facebook. They still can’t have a profile, but their parents can now tag photos of them (or pet) to create a “Scrapbook”. This lets parents collect photos of their baby, toddler, or pre-teen in a centralized place they can share with friends or loved ones. Scrapbook will first roll out in the US on iOS, Android, and desktop.
Facebook’s tells me it’s looking into how it could let parents hand off control of the scrapbook to their kid when they turn 13 and can legally join Facebook. And if you hate seeing baby photos, giving parents a way to identify them could be the first step to Facebook hiding them from your feed.
Turning Emergent Behavior Into Product
Meet Ram. Ram is a bouncining baby boy launched by Facebook Scrapbook product manager Dan Barak and his co-founder (wife). Barak wanted a better way to compile all the photos of Ram he was uploading on Facebook, so he built one.
“Before Ram was even born, I started seeing friends who were parents adding photos of their kids and tagging their partners” Scrapbook product manager Dan Barak tells. This was a clever hack. By tagging their child in photos as their partner, a parent could instantly notify their significant other they had added photo of their kid, made it visible to their partner’s friends, and created a place to find those shots in the Photos Of Me section of their partner’s profile.
“We asked and interviewed a bunch of parents and found 65% of partners who share photos of their kids on Facebook [in the US] do this” say Barak.
So like Twitter turning “RT:” into the retweet button, Barak took all the benefits of the tagging hack and baked them into Facebook Scrapbook.
How To Scrapbook
To create a scrapbook, people can go to the About section of their profile, and then the Family And Relationships tab. There they’ll see options to start a scrapbook from scratch or make one for an existing child. This lets them establish themselves as a parent and create a phantom presence for their kid (which has ad targeting ramifications I’ll get into later).
Barak tells me an easter egg in the family member selector for starting a scrapbook lets you choose to make one for your pet.
First you’ll see a cute animated video about how Scrapbooks work, starring a baby elephant named Elly. You’ll then select whether to co-own the scrapbook with your partner, which means they’ll also be able to tag photos of your kid, get notified about those tags, have the photos default to being visible to their friends, and change the Scrapbook’s privacy settings.
Once the Scrapbook is created, parents will be shown photos tagged with them or their partner, and can click to identify which ones feature their little munchkin. The Scrapbook then becomes a special collection of photos of the kid from other albums. Parents can tag their kid in other people’s photos too, and give a notification if the privacy setting of those photos changes.
When You Know What’s A Baby Photo…
Barak says Facebook wanted to “ship [Scrapbook] early and get feedback” from parents, so there’ll be a prominent link in the product to send comments to the company. One feature Facebook plans to add is a subscribe button that will let loved ones like grandparents get a notification any time a photo is added to a kid’s scrapbook.
But shipping early has its risks too. Facebook hasn’t quite figured out an elegant way for Scrapbooks to work for mixed families with step-children and step-parents. A maximum of two people can be the owners of a Scrapbook, and those people have to be in a formal relationship on Facebook. Divorced parents could always start sepearate Scrapbooks, but there’s some potential for emotional stress.
Getting parents to out themselves could be good for Facebook’s business, though Barak says it wasn’t an incentive to build the feature. To use the Scrapbook, you have to list yourself as a parent, which signals to Facebook’s advertisers that they might want to target you with ads for toys or kid’s clothes.
On the brighter side, people who despise seeing baby photos on Facebook may be in luck. When I asked if Facebook could use the Scrapbook tags to identify which photos have kids in them so it could hide those photos from people who never look, like, or comment on them, he admitted “It’s something we’ve thought about.”
from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/xk5bF9tASyY/
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