Getting a blowout is standard operating procedure for many folks out there; yet the process of booking those appointments (not to mention the high cost of weekly blowouts) makes the experience relatively painful.
But Vive, a company launching onstage today at Disrupt NY, is looking to simplify the blowout-booking process. With a model almost identical to ClassPass, Vive lets users pay $99/month for unlimited blowouts.
The company has partnerships with 66 salons in neighborhoods like Murray Hill, Midtown East, Flatiron, Upper West Side, Noho, Gramercy, Soho, and Tribeca, and pays salon partners a fee for every blowout performed. (By the way, the blowouts do not include cut or color. Just wash and dry.)
Users can book an appointment anywhere from 30 minutes ahead of time to three days before the desired appointment, browsing through salons by location, price, etc. The platform promises available appoints between 8 a.m. and 8pm, seven days a week, 365 days a year. Users simply open up the app, browse through nearby salons, and select a time they’d like to have an appointment.
Available options are then displayed to the user, who presses the “book” button and heads off to their appointment.
“I was working on Wall Street and my time was not my own,” said founder and CEO Alanna Gregory. “What was once a joyful part of my week became a huge hassle. Every time I sit in a salon chair, I breath a sigh of relief, but I had no time to book appointments, and I was constantly a moving target, going from my apartment, to work, to a social gathering, so finding a reliable salon near each of these various locations, in my price-point, in my narrow window of time, was nearly impossible.”
This is what inspired Gregory to start Vive, which launches out of beta today to the public.
The Vive team onboards salons one by one, vetting each to ensure a high-quality experience for users. Not only does this streamline the process of booking an appointment, accessing inventory immediately, but it also attaches the user to the Vive brand as opposed to individual salons.
Most blowouts cost around $40, depending on the salon, so anyone who gets weekly blowouts will likely smile at the idea of a flat $100 fee for all their monthly hair needs.
Vive has raised just over $1 million from friends and family, as well as a small angel round and is currently looking to raise seed capital.
If you want to check out Vive, head to the website right here.
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