SumoMe Is An App Store For Tools To Grow Your Online Traffic

“The first app store for websites” — that’s how AppSumo co-founder Noah Kagan describes the company’s new-ish product SumoMe.

What does that actually mean? Basically, Kagan aims to create a one-stop shop (yes, it’s a cliché, but one I feel justified using since it’s a literal store) where people can find tools to improve their websites. Just add just a single line of JavaScript to your site, then click a button every time you want to install or uninstall something.

The List Builder, for example, adds a pop-up window to your site that shows up when people are leaving and asks them to sign-up for your email list. That might not sound all that unusual, but again, the point is to give customers one place where they can find these tools and install them immediately.

The current batch of SumoMe apps fall into three broad categories, Kagan said, namely email (including the List Builder), social sharing (including a basic sharing bar) and analytics (including heat maps showing activity on your site). All of the apps were built by the AppSumo team.

In fact, he said the company got into this business because it built these internal tools to increase traffic to its website, then decided to make those tools available externally. (AppSumo offers promotional deals on web software — in Kagan’s words, it’s “Groupon for geeks.”)

SumoMe is available a freemium model, where the basic apps are free, with paid plans for advanced features like more sophisticated A/B testing.

Although Kagan is only started to promote SumoMe with the press now, the first apps actually became available more than a year ago, and the platform now reaches 25 million unique visitors every day. Customers include Airbnb, theChive, Complex and Tim Ferriss.

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