Spotify has just unveiled the newest version of the product at a media event here in New York City.
Alongside the introduction of new media types, such as podcasts and videos, the service will also serve up playlists that are more personalized and relevant to what you’re doing at the time.
“Music is moving away from genres,” said Daniel Ek on stage. “People don’t search for Hip Hop or Country anymore, but rather they search around activities or a particular experience.”
As opposed to focusing on genres, the service will act more like Songza and take into account what music you’ve listened to in the past, information about who you are (like age and location) and the time of day. Spotify pays closer attention to what you have historically listened to over the course of the day and puts together playlists that will work for that particular time.
For example, in the morning, a user might see playlists like “Wake Up Happy” or “Sunrise Run” or perhaps one that the user has already created and listens to often during that time.
Users can swipe from one playlist to the next and those playlists will auto-play, giving the user a feel for what’s inside.
But it goes beyond relevancy.
Spotify is also adding in a new type of media content, such as Video, News and Podcasts. We had heard about Spotify’s plans to add podcast and video content for the past few months, and it seems today it comes to fruition.
Some media partners include Vice and Nerdist for video (with an option to listen with audio-only), as well as Slate for podcasts. Comedy Central is also in on the deal, offering clips from popular shows like Broad City.
Still developing…
from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/UyBX5a-4uK4/
via IFTTT
Сообщения
0 коммент.:
Отправить комментарий