HBO’s New Streaming Service, HBO Now, Exclusive To Apple TV At Launch

Though today’s Apple event is largely focused going to be focused the reveal of the new Apple Watch, the company also announced updates to its Apple TV platform to kick off the day – something that had been rumored to be in the works for some time. Apple CEO Tim Cook confirmed earlier reports that HBO’s new standalone streaming service called HBO Now is going to be available on Apple TV, exclusively at launch.

The service will include all access to current programming as well as past programming, and popular shows like “Game of Thrones” and “Silicon Valley” were mentioned as coming to the service when it debuts.

The fact that this is an exclusive to Apple TV is surprising, and will likely sell a lot of Apple TVs.

Apple, which has sold 25 million Apple TV’s to date, noted also there’s another reason to buy Apple TV – the price is being reduced to $69.00.

“Apple TV will reinvent the way that you watch television, and this is just the beginning,” said Cook.

Developing…

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