Google’s Android TV Will Power Sets From Sony, Sharp, and Philips Beginning This Spring

If at first you don’t succeed, try, try again.

Google’s latest attempt to get its operating system for TVs embedded on consumer electronics devices has attracted a handful of partners, which were announced at the Consumer Electronics Show. In a blog post today, the search giant said TVs from Sony, Sharp, and Philips would begin shipping soon.

The company introduced the latest version of its smart TV operating system at Google I/O last June, and first made it available to consumers through the launch of its own Nexus Player late last year.

But for Android TV to gain real market penetration, it would need some help. That starts with bringing consumer electronics partners on board to create devices that had Android TV embedded in them.

As is usual with these things, Android TV takes some pressure off device makers, since they won’t need to create their own operating systems for smart connected devices. That’s why companies like TCL, Hisense, Haier, and Best Buy’s Insignia brand are developing devices based on Roku’s operating system.

At the same time, this isn’t the first time Google has announced partners for a TV operating system. After all, it’s been working on this type of thing for the last four or five years.

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