Matomy Media Acquires Austrian Mobile Ad Platform MobFox For $17.6M

In a move to increase its mobile capabilities, Israel’s Matomy Media Group is to acquire Austrian mobile-advertising specialist MobFox for $17.6 million in cash and shares ($10.1 million in cash and $7.5 million respectively).

The move boosts Matomy’s 2014 revenue from mobile-related activity to 20% from 7%, the company said.

It expects MobFox’s technology to enable it to set a goal of 50% of revenue coming from mobile activity in less than five years. MobFox’s London office will become Matomy’s UK branch office.

Earlier this month French advertising company Publicis Groupe acquired a 20% stake in Matomy.

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