Technics Revived As High-Res Music Download Service

Famed turntable brand Technics plans to launch a high-resolution music download service. But it’s not coming to America like Neil Diamond’s high-res service Pono. Starting in January, the platform will spin (get it?) 24-bit tracks to users in UK and Germany.

Called Technics Tracks, it’s said to be launching with tens of thousands of tracks encoded in 24-bit FLAC. This isn’t your grandfather’s iTunes. The high-resolution file format doesn’t compress the files in the same way as a traditional music format like MP3 resulting in a better sound quality as long as the song is played through equipment that can take advantage of the larger files.

Neil Diamond recently launched a similar service that also offers high-resolution audio downloads. Called Pono, the service complements Diamond’s PonoPlayer, a portable FLAC player.

MusicWeek reports that Technics Tracks was built by 7digital.

The last Technics-branded turntable may have rolled off the lines in 2010, but Panasonic announced in September 2014 that it would revive the brand. This is clearly part of the larger picture.

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