Twitter Acquires Niche, A Startup That Helps Advertisers Work With Social Media Celebrities

Twitter just announced that it has acquired social marketing startup Niche.

Founded by Rob Fishman and Darren Lachtman, Niche helps advertisers work with influencers on Vine and other platforms. (Random connection: Lachtman is the cousin of TechCrunch writer Josh Constine.) It pitches itself as a place where marketers can find “all the world’s creators, in one place.

Twitter writes:

Niche has been a key partner to both Twitter and Vine over the last year. The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands.

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