Second Screen TV Apps Startup Applicaster Pulls In $10.5M Series B Funding

Applicaster is a startup originally out of Israel which offers a number of what’s known these days as ‘synchronised social experiences’. In other words they can literally sync a TV broadcast with a social app, enabling all sorts of fancy advertising and promotional opportunities. This is the much-heralded ‘second screen’ opportunity.

Clearly they’ve convinced a few people because they have now raised a $10.5m Series B funding round. This brings its total funding to date to $18.5M. The new round was led by Israel-based Pitango Venture Capital with participation of current investor, 83North (Formerly Greylock IL).

Applicaster’s offering provides tools for Tier-1 commercial broadcasters. Customers include Univision, Endemol, FremantleMedia, Talpa, Mediaset, Televisa, Telefe, Fox Intl, Mediacorp, and others. The apps integrate into a broadcaster’s platform to create these ‘second screen’ activities.

The funding will support further expansion and the creation of European and North American offices.

from TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/T9coX_lgkAI/

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