Hiring SaaS Platform Workable Raises Another $5M

Workable has secured $5m of additional funding from its existing investors including Greylock Israel (which has since become 83North) and Greece-based seed investors Openfund. Workable enables smaller companies to post to multiple jobs boards, review candidates and schedule interviews.


Originally from Greece but now based in Boston, Workable claims to be attracting 300 new companies every month. Customers include other startups such as Conversocial, TransferWise and Vend. CEO Nikos Moraitakis says gives smaller firms the chance to compete for talent against larger ones.


We last covered them in 2014 when they took on $1.5 million in funding.






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PR Analytics Startup TrendKite Raises Another $5M


Erik Huddleston joined PR analytics startup TrendKite as its new CEO back in the middle of 2014, and he told me the company’s been growing quickly since then — there’s been triple digit revenue growth “not just quarter-over-quarter, but almost month-over-month,” and headcount has gone from six employees to 35.


Now Hudddleston plans to speed things up even more with an additional $5 million of funding. That’s on top of the $3.2 million Series A that the company raised last year, and it comes from the same investors, Silverton Partners and Mercury Fund. Huddleston said he’d planned to pitch other investors, but Silverton and Mercury “preempted me” and offered to put up the additional money themselves with the terms that Huddleston was looking for.


TrendKite aims to help brands and agencies measure the effectiveness of their PR efforts. Huddleston said that before joining the company he’d “underestimated the hunger for PR ROI.” (Competitors trying to address that hunger include AirPR, which recently sold off its PR marketplace to focus on its analytics product.)


“PR has always been the red-headed stepchild of the sales and marketing budget,” he added. “It’s so freaking difficult to figure out what you’re actually getting for that spend. … The brands just go crazy for [the data], and for the PR agencies, all of a sudden that’s a killer way of justifying their retainers to the client.”


Not that every PR agency does a great job. Huddleston acknowledged that this can lead to some “awkward conversations,” but he said there are other agencies that actually promote TrendKite to their clients, because it gives them “a single version of the truth” when assessing how well the agency is doing.


Huddleston said the product has become “even sexier” (hey, he said it, not me) since he joined, with the team creating “an ontological representation of the PR universe.”


“By building that sort of ontological representation, we know the semantics of what it means to be Target,” he said. “We know that the articles about retail or fashion are more likely to be relevant to Target than those about, I don’t know, Skeet shooting.”


TrendKite works with more than 100 brands, including Campbell’s Soup, Pinterest, and the Centers for Disease Control. Huddleston plans to invest the additional funding in further product development and doubling or tripling the company’s headcount by the end of the year.


I should also note that, obviously, TrendKite will be running a report on the impact of this story. So, y’know, try to make me look good here, guys.






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Emailage fights fraud with email address scoring

email


Email is the most common form of digital ID, used to login to websites, complete transactions and more besides. This means that over time each email address develops its own unique reputation and digital life based on its past behavior and actions online.


Phoenix-based startup company Emailage has used this to develop a risk scoring system for email addresses which will help companies to reduce the risk of fraudulent transactions. Emailage has successfully flagged over 2 million transactions as risky in the past year alone, amounting to $150 million it's saved customers. The company has now received $3.8 million in venture capital funding to further develop its product.


"Email is the most unique and common ID in the online world," says Rei Carvalho, CEO of Emailage. "By using our proprietary machine learning algorithms across a vast consortium of data, we are able to stop fraudsters in real time. As our customer base grows, our solution becomes more powerful and our industry-leading fraud detection rates will continue to improve. We are excited to use this financing to grow quickly and expand our offerings".


Emailage customers have already benefited from faster approval rates for 60 percent of transactions and improved pinpointing of the the most risky transactions with an average hit rate of 25 percent. Some customers are detecting 50 percent or more of their total fraud just by analyzing risk based on the email. Having this information available in real time not only prevents fraudulent transactions from occurring but also helps recognize reputable new customers that may have been declined based on other criteria.


More information on how email scoring is able to help prevent fraud is available from the Emailage website.


Photo Credit: Balefire/Shutterstock






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Agile versus waterfall development: The case for agile

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Agility and flexibility are top of mind when it comes to delivering IT projects. With that being the case, the traditional waterfall development approach, which requires each step of a project to be completed before the IT team can move onto the next, seems a bit outdated.


Enter the agile development technique. This iterative development method should be the go-to today. It's based on collaboration and continuous development, and differs from the waterfall approach in that it can be characterized as being adaptive rather then predictive. Essentially, with agile, the requirements gathering, development and testing happen concurrently versus consecutively. Let’s take a closer look at why this development method makes more sense for most businesses today. And then, we’ll briefly examine a newer method -- DevOps -- which, too, is becoming more common. Regarding agile:


It’s More Collaborative


Many companies, both large and small, are already using agile development for their internal and external development needs. In some cases, vendors will use agile development methods in collaboration with customers. In a typical agile development set-up, requirements are developed in collaboration with the user and written in a format that explains in non-technical language what is needed.


For example, a requirement may be as simple as a consumer, for example, wanting to have the ability to make a payment to a friend for their portion of a dinner bill. This broad requirement is then broken down into a series of "stories" each describing an action. These could be things like: "access system x", "initiate payment", "carry out security checks", and so on. Each story is worked on collaboratively by a group of developers, ideally with the user involved throughout, making it the more collective, hands on approach, instead of the more siloed method of waterfall development.


It’s More Customer-Centric


The agile development method is more customer focused, and more efficient, than the typical waterfall requirements-gathering process -- in which all requirements are gathered, and the project mapped out in full, up front.


Agile code development typically begins with each team first writing the test script that will prove each "user story" is complete (again, as referenced above, these are descriptions that capture actions like "access system" or "initiate payment"). Code is then written, often by pairs of developers collaborating and acting as an instant checks and balances system, and tested against that test script on a continuous basis. This allows for any errors to be caught during the development process and fixed in real time. On the other hand, in a waterfall process, all development is finished before testing begins, which leaves room for a backlog of errors to have built up. Some glitches may be difficult to find, and the testing process takes longer as a consequence.


It’s More Adaptable


Aside from being more collaborative and more customer-centric (and therefore making the development process quicker and delivering better quality software), agile development also makes it easier for development teams to cope with changing requirements. This means the software delivered at the end of a project is likely to be better suited to the user’s purpose. The user is invited back to view and test the code that has been developed at regular intervals in the process -- if they are unable to join for the duration -- to ensure it delivers what they expected. Because code is developed to "user stories", which describe just a small part of the overall requirement, it is easier to change a single, or even a number of, stories that have been developed over a short period of time and related tests, than to potentially have to go back through hundreds or thousands of lines of code to work out what needs to be revised.


For its collaborative nature, its customer-centricity and its adaptability, I would argue that agile development over waterfall is the better option in most business cases today. It’s the less bulky option and enables businesses to better discover and address user’s needs. In addition to agile, another development model that’s becoming more common is DevOps. Agile bridged the gap between development and testing being sequential activities in two large steps, into multiple sprints of smaller steps. This allowed developers to avoid a potentially large set of errors at the end of the development effort. DevOps brings testing and user acceptance testing (UAT) much closer and allows for continuous deployment, which is very much needed in cloud environments. Either method is suitable for businesses today and could be considered more present-day than the waterfall method of the past.


0f8d8f0Alok Sinha is President -- Global Application & Engineering Services -- at Xchanging, a global, publicly held business process, procurement and technology services company. To learn more, please visit www.xchanging.com .






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Boston Meetup. Tonight. Be There.


Dear Boston,


TechCrunch has arrived. And even through all the snow, I can honestly say that you folks are looking wicked smaht this year.


The Meetup + Pitch-off is going down tonight at Estate at 6pm, and we literally can not wait to see you.


Ten wonderfully brilliant startups will be taking the stage tonight to tell you about their products in sixty seconds or less, with a panel of judges weighing and measuring each to decide who deserves a trip to TechCrunch Disrupt in May.


After the pitch-off, we’ll all get together and have a few beers and chat about what we’re working on.


It’s always fun, and I expect tonight to be better than all previous years combined. But you are a big part of that. You have to show up, with a smile on your face, and your Twitter feed tuned to #TCMeetup.


Sound good?


If you haven’t already done so, you can get tickets here.


Oh, and before I forget… TechCrunch Disrupt NY is going down in May and applications are open for the Disrupt Battlefield, so don’t tarry! Apply now!






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Jawbone Blames Manufacturing Woes For UP3 Delay


Jawbone announced the third generation of its fitness tracker last November but it has yet to ship. Appropriately called the UP3, the device builds upon its two predecessors, adding heart rate monitoring to the mix. The tracker was already delayed once. Now Jawbone tells me that it is having trouble manufacturing the device.


According to a Jawbone spokesperson, the company is having issues maintaining quality when scaling the manufacturing up to the levels it needs to bring the device to market. The UP3 devices built during small test runs work, according to this person.


Predictable, the spokesperson professed that quality is of the utmost importance to Jawbone and the company wants to get the product right. The company hopes to announce a ship date soon.


Jawbone opened pre-orders for the UP3 when the device was announced last November. The company is still taking preorders today even though the UP3 product page states the device will not ship for 10-11 weeks. Pre-orders are fully refundable, though, and Jawbone offered those who preordered the device early a $40 credit or an Up Move for their trouble.


This delay comes as Jawbone’s biggest competitors are managing to ship their devices on time. Fitbit just released three new fitness trackers and Garmin is steadily rolling out new wearables as well. Walk into a Best Buy and there is an aisle full of different fitness trackers and smart watches.


If Jawbone holds true to the UP3’s 10-11 week ship time, that puts its release window a month after the Apple Watch’s expected launch of April. Good luck with that.


Jawbone declined to comment on a report that Google is interested in a strategic investment in the company.






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Join Us For Hardware Alley In New York, Won’t You?


We want to see you in New York for Disrupt NY 2015, our annual celebration of all things startup. It’s a great time. You get to meet great funders and VCs and I’d love to meet you. Hardware is my favorite thing in the world and you’re some of my favorite people.


Disrupt runs from May 4 to May 6 and will be held at the Manhattan Center in New York City. It’s an amazing event and you can check it out here.


What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything from robotic drones to 3D printers. We try to bring in an eclectic mix of amazing exhibitors and I think you’ll agree that our previous Alleys have been roaring successes.


We’d like you to register as a Hardware Alley exhibitor. You’ll get to exhibit on the last day of Disrupt SF, May 6, to show off your goods and get access to some of the most interesting people (and most interesting VCs) in the world.


All you need to demo is a laptop. TechCrunch provides you with: 30″ round cocktail table, linens, table-top sign, inclusion in program agenda and website, exhibitor WiFi, and press list.


You can reserve your spot by purchasing a Hardware Alley Exhibitor Package here.


If you are Kickstarting your project now or bootstrapping, please contact me at john@techcrunch.com with the subject line “HARDWARE ALLEY.” I will do my best to accommodate you. I only have a limited number of discounted spots so hurry!






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